ÓÐÔÞCRM
ÓÐÔÞCRM¹ÜÀíƽ̨£¬ÊÇרΪÆóÒµ´òÔìµÄ˽Óò¿Í»§ÔËÓªÉñÆ÷¡£SCRMϵͳ°ïÖúÆóҵȫÇþµÀ»ñ¿Í£¬Ç±¿Í·õ»¯£¬ÏúÊÛ¸³ÄÜ£¬Ðͬ¸ú½ø£¬Ìṩһվʽ½â¾ö·½°¸¡£
Ãâ·ÑÊÔÓÃ
ÔÚÏß×Éѯ
²úÆ·ÏêÇé
³É¹¦°¸Àý
ÍƼöÓÐÀñ
ËùÓÐÐÐÒµ
ÃÀ×±»¤·ô
ÃÀÈÝÃÀ·¢
ÃÀ¼×ÃÀ½Þ
ÁѱäÀÐÂÉñÆ÷£¬·ÖÏí¾ÍÄÜÄý±Àø£¬¼¤Àø¿Í»§°ïÄãÀÀ´º£Á¿Ð¿ÍÔ´£¡
ÀñÆ·¿¨
¾Æµê²ÍÒû
µ°¸âºæ±º
ÈÕÓðٻõ
È«²¿³¡¾°
Éç½»ËÍÀñз½Ê½£¬°ïÄãÀÀ´Ð¿ͻ§
×ÔÓÐÆïÊÖÅäËÍ
ÉúÏʹûÊß
µ°¸âºæ±º
¾ÆË®ÒûÁÏ
ÉúÏÊʳƷ
¸æ±ðÍâÂôƽ̨£¬ÖÇÄܹÜÀí×ÔÓÐÆïÊÖ£¬Í¬³Ç¶©µ¥ÖÇÄÜ·ÖÅä¡£
²é¿´¸ü¶à¹ØÓÚ ·ºÎ¢crmÈçºÎÀͬÊ·ÖÅä¿Í»§ÔÔò µÄÃÀ²Ê¹ú¼Ê
·ºÎ¢crmÈçºÎÀͬÊ·ÖÅä¿Í»§ÔÔò Ïà¹ØµÄÎÊ´ð
²é¿´¸ü¶àÎÊ
MECEÔÔò£¨»¥³âÍ걸ÔÔò£©
´ð
MECE,ÔÔò£¬¼´»¥³âÍ걸ÔÔò£¨,Mutually Exclusive, Collectively Exhaustive,£©£¬ÊÇÒ»ÖÖÓÃÓÚÈ·±£ÎÊÌâ½â¾ö¹ý³ÌÖÐÐÅÏ¢·ÖÀàµÄÈ«ÃæÐÔºÍÅÅËûÐԵķ½·¨ÂÛ¡£Õâ¸öÔÔò×î³õÓɹÜÀí×Éѯ¹«Ë¾Âó¿ÏÎý£¨,McKinsey & Company,£©Íƹ㣬ÏÖÔڹ㷺ӦÓÃÓÚÉÌÒµ·ÖÎö¡¢ÏîÄ¿¹ÜÀíºÍÊý¾Ý×éÖ¯µÈ¶à¸öÁìÓò¡£»¥³âÐÔ£¨,Mutually Exclusive£©»¥³âÐԵĺËÐÄ˼ÏëÊÇÈ·±£ÔÚ·ÖÎöÎÊÌâ»ò×éÖ¯Êý¾Ýʱ£¬¸÷¸ö·ÖÀàÖ®¼äûÓÐÖصþ¡£Ã¿Ò»¸öÔªËØ¡¢Êý¾Ýµã»òÎÊÌâµÄ·½Ã涼±»¹éÀൽ...
ÎÊ
Éè¼ÆÔÔò-DP(DesignPrinciples)
´ð
Éè¼ÆÔÔò£¨,Design Principles,£¬¼ò³Æ,DP,£©ÊÇÖ¸ÔÚ½øÐвúÆ·Éè¼Æ¡¢Èí¼þ¿ª·¢¡¢½¨Öþ¹æ»®µÈ»î¶¯Ê±£¬ÓÃÒÔÖ¸µ¼ºÍÆÀ¹ÀÉè¼Æ¹ý³ÌµÄ»ù±¾×¼ÔòºÍ±ê×¼¡£ÕâЩÔÔòÖ¼ÔÚ°ïÖúÉè¼ÆʦºÍ¿ª·¢Õß´´½¨³ö¼ÈÃÀ¹ÛÓÖ¹¦ÄÜÐÔÇ¿µÄ×÷Æ·£¬È·±£×îÖÕ²úÆ·Äܹ»ÓÐЧµØÂú×ãÓû§ÐèÇó¡¢ÌáÉýÓû§ÌåÑ飬²¢¾ß±¸Á¼ºÃµÄ¿ÉÓÃÐԺͿÉά»¤ÐÔ¡£Éè¼ÆÔÔòͨ³£°üÀ¨µ«²»ÏÞÓÚÒÔϼ¸¸ö·½Ã棺1.?¼ò½àÐÔ£¨,Simplicity,£©£º×·Çó¼ò½àµÄÉè¼ÆÄܹ»ÈÃÓû§¸üÈÝÒ×Àí½âºÍʹÓòúÆ·¡£¼ò½àÐÔÔÔòÇ¿µ÷È¥³ý²»±ØÒªµÄÔªËØ£¬½ö±£ÁôÉè¼ÆÖÐ×îºËÐĵŦÄܺÍÌØÕ÷...
ÎÊ
LBS·ÖÅä
´ð
LBS·ÖÅä¸ÅÊöLBS·ÖÅäÊÇÖ¸»ùÓÚµØÀíλÖõķþÎñ£¨Location-Based Service£©ÏµÍ³ÖеÄ×ÊÔ´·ÖÅä¡£ÔÚÐÅÏ¢¼¼ÊõµÄ·¢Õ¹Ï£¬LBSÒѾ³ÉΪÈËÃÇÈÕ³£Éú»îÖв»¿É»òȱµÄÒ»²¿·Ö£¬¶øLBS·ÖÅäÔòÊÇÈ·±£ÕâЩ·þÎñÄܹ»¸ßЧ¡¢¾«È·µØÌṩ¸øÓû§µÄÖØÒª»úÖÆÖ®Ò»¡£·ÖÀàLBS·ÖÅä¿ÉÒÔ·ÖΪÒÔϼ¸¸ö·½Ã棺λÖÃÊý¾ÝÊÕ¼¯Óë´¦Àí,£ºLBSϵͳͨ¹ý¶àÖÖ·½Ê½ÊÕ¼¯Óû§µÄλÖÃÐÅÏ¢£¬°üÀ¨GPS¡¢Wi-Fi¡¢À¶ÑÀµÈ¼¼Êõ¡£ÕâЩλÖÃÊý¾ÝÐèÒª¾¹ý´¦ÀíºÍ·ÖÎö£¬ÒÔ±ãΪÓû§Ìṩ׼ȷµÄλÖ÷þÎñ¡£×ÊÔ´µ÷¶ÈÓë·ÖÅä,£ºÒ»µ©»ñÈ¡ÁËÓû§µÄ...
²é¿´¸ü¶à¹ØÓÚ ·ºÎ¢crmÈçºÎÀͬÊ·ÖÅä¿Í»§ÔÔò µÄÎÊÌâ
·ºÎ¢crmÈçºÎÀͬÊ·ÖÅä¿Í»§ÔÔò ÆäËûÏà¹ØÄÚÈÝ
²é¿´¸ü¶à×öÐÂÁãÊÛÔõô¿ìËÙÀ¶¯¿Í»§£¿
ÔÚ»¥ÁªÍøѸËÙ·¢Õ¹À˳±ÖУ¬¸÷ÁãÊÛÆóÒµ»ý¼«Ñ°ÇóÀ¶¯¿Í»§µÄ·½·¨£¬ÏëÒªÔÚÐÂÁãÊÛʱ´úÀ©´óÊг¡Õ¼ÓÐÂÊ£¬²¢ÌáÉý×ÔÉíÆ·ÅÆÖªÃû¶È£¬¿ìËÙÀ¶¯¿Í»§ÊDZØÐëµÄ£¬ÄÇôÎÒÃǾÍÒ»ÆðÀ´Ñ°Çó×öÐÂÁãÊÛÔõô¿ìËÙÀ¶¯¿Í»§µÄ·½·¨°É¡£
ÃŵêÐÂÁãÊÛ
×öÉçÇøÍŹºÀ¿Í»§½øȺµÄ¼¼ÇÉÓÐÄÄЩ£¿ÕâЩ¼¼ÇÉ¿ÉÒÔÓã¡
Èç½ñÉçÇøÍŹºÙ²È»ÒѾ³ÉΪÖÚ¶àÉ̼ұØÕùÖ®µØ£¬¾ºÕù·Ç³£µÄ¼¤ÁÒ¡£ÉçÇøÍŹºÕâÖ־Ӫģʽ£¬×îΪÖØÒªµÄ£¬´ó¸Å¾ÍÊÇÎü·ÛÁË¡£ÈçºÎÀ¿Í»§½øȺ£¬Ò»Ö±ÊÇÖÚ¶àÍŹºÉ̼ÒËù¹Ø×¢µÄ»°Ìâ¡£ÄÇô£¬×öÉçÇøÍŹºÀ¿Í»§½øȺµÄ¼¼ÇÉÓÐÄÄЩ£¿ÎÒÀ´Îª´ó¼Ò·ÖÏíһЩʹʵÓü¼ÇÉ¡£
ÉçÇøÍŹº
½ñÍíÖ±²¥£üÀÐÂÄÑ£¿3ÕнÌÄãÍ»ÆÆÔö³¤À§¾³£¡
Á÷Á¿¹ó¡¢ÀÐÂÄÑ¡¢ÐÐÒµ¾í......ÕâÊÇÆ·ÅÆÃÇÆÕ±éÃæÁÙµÄÎÊÌ⣬ÄÇôÈçºÎÒì¾üÍ»Æð£¬É±³öÖØΧ£¿
΢ÐŵçÉÌ
ÈçºÎÉèÖÃ΢ÐÅС³ÌÐòÉ̳ǷÖÏúÉ̵ÄÓ¶½ð·ÖÅ䣿
Ëæ×Å΢ÐÅС³ÌÐòÉ̳ÇϵͳµÃµ½ºÜ¶àÈ˵ÄÈÏ¿É£¬Ô½À´Ô½¶àµÄÉ̼ÒÒ²ÏëÁ˽âһЩ·ÖÏúģʽ£¬Äܹ»´Ù½øÏû·ÑÕߵĹºÂòÓûÍû¡£²»¹ýÉ̼ÒÔÚ´Ë֮ǰÒÀÈ»ÐèÒªÁ˽âÁËÈçºÎÉèÖÃ΢ÐÅС³ÌÐòÉ̳ǷÖÏúÉ̵ÄÓ¶½ð·ÖÅ䣬²ÅÄܹ»È·±£½ÓÏÂÀ´µÄ·ÖÏúÀûÈó·ÖÅäºÏÀí¡£
΢ÐŵçÉÌ
¶ÅÀÙ˹µÄ½èÊÆÓªÏúΪʲôÕâô»ð£¿½ÒÃؽèÊƵĺËÐÄÔÔòºÍ·½·¨
ÄÇô½èÊÆÓªÏúµÄħÁ¦µ½µ×ÔÚÄÄ£¬ÎªºÎÈç´ËÖ®Ï㣿½èÊÆÓªÏúµÄºËÐÄÔÔòÊÇʲô£¿ÓÐÄÄЩÐÐÖ®ÓÐЧµÄ½èÊÆ·½·¨£¿ÈçºÎÊä³öÓÅÖʵĽèÊÆ´´Ò⣿ÒÔ¼°ÈçºÎÔÚº£Á¿µÄ½èÊÆÄÚÈÝÖÐÍÑÓ±¶ø³ö£¬ÒýÆ𷢽ͺʹ«²¥£¿
ƽ̨µçÉÌ
ÏßÏÂÃŵêÈçºÎÓÃÆóҵ΢ÐÅ×öÀл£¿¿´¿´ËûÊÇÔõô×öµÄ
ÎÒ¾Í×î½ü¹Û²ìµ½µÄÒ»¸ö²ÍÒû°¸Àý£¬À´ºÍ´ó¼Ò·ÖÏíÏÂËûÃÇÊÇÔõôÓÃÆóҵ΢ÐÅÀ´Àеġ£
ÃŵêÐÂÁãÊÛ
΢É̳Çϵͳƽ̨ÄļҺã¿ÌôѡעÒâÕ⼸ÌõÔÔò
´´Òµ×ÔÈ»ÊÇÒªÕҺõÄÏîÄ¿£¬×ö΢É̳ÇÊDz»´íµÄÖ÷Ò⣬µ±ÏµÄÏû·ÑÕ߸üÇàíùÓÚÏßÉÏÏû·Ñ£¬¼Û¸ñ¸ü±ãÒË£¬¿ÉÒÔ¹ºÂòµ½ÌìÄϵر±µÄ²úÆ·£¬Èç¹û˵¾ÓªµÄºÃ¿ÉÒÔÓзáºñÀûÈó¡£ÄÇô×ö΢É̳ǿ϶¨ÊÇÑ¡ÔñºÃµÄ΢ÉÌϵͳƽ̨±È½ÏºÃ£¬ÈçºÎÌôÑ¡ÄØ£¿×¢ÒâÕ⼸ÌõÔÔò¡£
΢ÐŵçÉÌ
CRM¿Í»§¹ÜÀíϵͳÄĸöºÃÓã¿Õë¶Ô²»Í¬µÄÈËȺӦ¸ÃÈçºÎÔËÓã¿
CRMÒ²±»·ÒëΪ¿Í»§¹ÜÀíϵͳ£¬Õâ¶ÔÓÚ¸ÅÄîµÄÌá³ö×îÔçÊÇÃÀ¹ú£¬Ö÷ÒªÊÇΪÁËά»¤Óë¿Í»§Ö®¼äµÄ¹Øϵ
ÓªÏúÍƹã
°Ù»ùÀС³ÌÐòÔõôÍ˿ÈçºÎ²Ù×÷
°Ù»ùÀС³ÌÐòÈçºÎÍË¿îÊÇÏÖÈç½ñºÜ¶àÉÌ»§¹²Í¬¹Ø×¢µÄ½¹µã»°Ìâ¡£Ëæ×Å»¥ÁªÍø¡¢ÏßÉÏÓªÏú¡¢Ð¡³ÌÐòµÄÐËÆð£¬ÈýµãÒ»ÏßµÄģʽÒѾÈÃÒ»ÖÚ¾ÓªÕß³¢µ½µÄʱ´úµÄºìÀû¡£µ«Ç³³¢ÔòÖ¹ºó£¬ÉÌ»§ÓÖ²»µÃ²»Ãæ¶ÔÒ»¸öÎÊÌ⣺°Ù»ùÀС³ÌÐòÔõôÍ˿
С³ÌÐò
ÈçºÎÌôÑ¡CRM¿Í»§¹ÜÀíϵ£¿Ò»ÆªÎÄÕ´øÄãÃ붮
CRM¿Í»§¹ÜÀíϵͳÊÇÉ̼ÒÍØÕ¹ÒµÎñºÍ¹ÜÀí¿Í»§µÄ±Ø±¸Èí¼þ£¬Æä²»¹âÄܹ»ÎÞ·ìÁ¬½Ó²»Í¬µÄÖ°Äܲ¿ÃÅ£¬»¹Äܹ»°ïÖú¹ÜÀíÕ߸üºÃµÄ¹ÜÀí¿Í»§¡£
΢ÐŵçÉÌ
ÎÊ´ð | crm¿Í»§¹ÜÀíϵͳÔõôѡ£¿
crm¿Í»§¹ÜÀíϵͳÔõôѡ£¿
ƽ̨µçÉÌ
iosÔõôÒþ²ØÏÂÀС³ÌÐò£¿
iosÔõôÒþ²ØÏÂÀС³ÌÐò£¿Ð¡³ÌÐò¿ÉÒÔΪÓû§Ìṩ¸÷ÖÖ³£Óù¤¾ß·þÎñ£¬Ò²¿ÉÒÔÌṩ¹ºÎïÉ̳ǡ¢ÏßÉÏÔ¤Ô¼µãµ¥µÈ·þÎñ£¬µ«ÊÇÔÚʹÓÃʱ£¬Ò»Ð©Æ»¹ûÊÖ»úÔÚÈçºÎÒþ²ØÏÂÀС³ÌÐòÉÏÓÐЩÒÉÎÊ£¬ÏÂÃæ¾ÍÀ´½éÉÜһϷ½·¨¡£
С³ÌÐò
5¸öÔÔò£¬Ñ§»áÈÿͻ§ÎÞ·¨¾Ü¾øµÄ¹µÍ¨»°Êõ£¡
Èÿͻ§ÎÞ·¨¾Ü¾øµÄ¹µÍ¨¼¼ÇÉ
ÃŵêÐÂÁãÊÛ
Àгɱ¾µÍÖÁ1.8Ôª£¡1·ÖÖÓ¿´¶®Óû§ÀÐÂÔõô×ö
Óû§ÀÐÂÔõô×ö£¿
ÓªÏúÍƹã
ÇÉÓÃÆó΢ÖúÊÖ£ºÓÃÇþµÀ»îÂëÒýÁ÷»ñ¿Í£¬¿Í»§¿É·ÖÅä¡¢¿ÉËÝÔ´
ºÃÓÑÊýÁ¿ÎÞÉÏÏÞ£¬¿Í»§À´Ô´¿É×·×Ù£¬¿Í»§×ʲú¹éÊôÆóÒµ
ÃŵêÐÂÁãÊÛ
ÄļҲÍÒûÈí¼þ´úÀí±È½Ï°ô£¿ÌôÑ¡ÈýÔÔòÊÇʲô£¡
µ±Ç°µÄ²ÍÒûÒµ»¹ÊDzÉÈ¡ÏßÉÏÏßÏÂÏà½áºÏµÄ¾Óª·½Ê½¾Óª±È½ÏºÃ£¬ÄÇ×ÔÈ»ÊÇÐèÒªÒ»Ì׺õIJÍÒûÈí¼þ£¬ÕÒרҵµÄ²ÍÒûÈí¼þ´úÀí¹ºÂòÊDz»´íµÄÖ÷Ò⣬¿ÉÄļҵĸÃÈí¼þ´úÀíÉ̱ȽϰôÄØ£¿ÔÚÕâÀï¸æËß´ó¼ÒÌôÑ¡ÈýÔÔò£¬°ïÖú´ó¼Ò¸üºÃµØÑ¡ÔñÓÅÖʲúÆ·¡£
΢ÐŵçÉÌ
Ôõô·ÖÅäÉçÇøÍŹº¸÷¸öÍøµãµÄ»õÁ¿£¿
ÉçÇøÍŹº³ÉΪ²»ÉÙÈ˹ºÎïµÄÊ×Ñ¡¡£ÒòΪÍŹºµÄ»õÎïÕæÕý¿ÉÒÔ˵µÃÉÏÊÇÎïÃÀ¼ÛÁ®¡£¶ÔÓÚ¹©»õÉÌÀ´Ëµ£¬ÉçÇøÍŹºÊdzýÁËʵÌåµêºÍµçÉÌÖ®ÍâµÄÁíÒ»ÖÖ׬Ǯģʽ¡£×÷Ϊ¹©»õÉÌ£¬Ôõô·ÖÅäÉçÇøÍŹº¸÷¸öÍøµãµÄ»õÁ¿£¿
ÉçÇøÍŹº
CRM¿Í»§¹ÜÀíÓÐÄÄЩ¼¼ÇÉ£¿ÕâЩ¼¼ÇÉÄãÒ»¶¨Òª¶®
¶ÔÓÚÉ̼ÒÀ´Ëµ£¬¿Í»§¾ÍÊÇÉϵۣ¬Òò´ËҪȫ·½Î»µÄ×öºÃ¿Í»§·þÎñ£¬Í¬Ê±Ò²Ó¦¸Ã×öºÃ¿Í»§¹ÜÀí£¬Ò»Ð©É̼ÒʹÓõÄÊÇCRMϵͳ£¬ÄÇôCRM¿Í»§¹ÜÀí¶¼ÓÐÄÄЩ¼¼ÇÉÄØ£¿½ÓÏÂÀ´¾ÍÀ´¸ø´ó¼Ò˵һ˵£¬ÕâЩ¼¼ÇÉÄãÒ»¶¨Òª¶®¡£
΢ÐŵçÉÌ
ÄļÒ΢ÉÌÓªÏúÈí¼þ´úÀí±È½Ï°ô£¿ÌôÑ¡ÈýÔÔòÊÇʲô
¶ÔÓÚ΢ÉÌÀ´½²£¬Ò»¶¨Òª×öºÃÓªÏúÍƹ㷽ÃæµÄ¹¤×÷£¬ÎüÒý¸ü¶àµÄÁ÷Á¿¹â¹ËÉ̳ǣ¬Ê¹µÃÉ̳ÇÓлú»á½«Á÷Á¿×ª»¯ÎªÓû§£¬ÊµÏֽϺõÄÊÕÒ档΢ÉÌÓªÏúÍƹãÕÒ΢ÉÌÓªÏúÈí¼þ´úÀí¹ºÂòÊDZȽÏÕýÈ·µÄÑ¡Ôñ£¬ÄÇôÄļҸÃÈí¼þ´úÀí±È½Ï°ôÄØ£¿½Ì´ó¼ÒÌôÑ¡ÈýÔÔò¡£
΢ÐŵçÉÌ
¸É»õ·ÖÏí£º10ÖÖ·½·¨£¬¿ìËÙ»ñÈ¡¿Í»§µÄÐÅÈΣ¡
½ñÌìΪ´ó¼ÒÌṩÕâÊ®¸öÇ¿»¯ÐÅÈεÄ˼·£¬Ï£Íû¶Ô´ó¼ÒºóÐøµÄÀС¢×ª»¯»áÓÐÆô·¢¡£
ƽ̨µçÉÌ
²é¿´¸ü¶à¹ØÓÚ ·ºÎ¢crmÈçºÎÀͬÊ·ÖÅä¿Í»§ÔÔò µÄÎÄÕÂ
ÊÓƵºÅ
É̼ÒȺ
¶¶ÒôºÅ